When Giant Food adopted a reflective aluminum wall treatment for its prototype, the typical painted store signage became both inadequate and inappropriate. For the new White Marsh store in suburban Baltimore, I designed an entirely new signage package using neon signs and graphics.  The design relied heavily on images and color, and far less on lettered signs which had become difficult to read, or even see, in such an intense visual environment. The package was a success and is still a standard in new Giant Food supermarkets.